Focus sales





When a PIM system has the focus on sales, then in addition to the core functionality of a PIM solution, the transaction side of the commerce process is (partly) included in the system. Sales functionalities are mainly up- and cross-sell, recommendations and sometimes also stock and price management. There are two trends going on in terms of systems, namely “best of breed” where every function of the commerce landscape is contained in a separate application, and an undeniable trend in which many commerce processes are combined in one system. It is important to know how the solution(s) will contribute to profitability.

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When a PIM system has the focus on sales, then in addition to the core functionality of a PIM solution, the transaction side of the commerce process is (partly) included in the system. Sales functionalities are mainly up- and cross-sell, recommendations and sometimes also stock and price management. There are two trends going on in terms of systems, namely "best of breed" where every function of the commerce landscape is contained in a separate application, and an undeniable trend in which many commerce processes are combined in one system. It is important to know how the solution(s) will contribute to profitability.

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