Product Information Management (PIM) is a software solution that has significantly improved the way e-commerce store owners manage and optimize their product data. PIM enables efficient organization and distribution of the product data across multiple marketing platforms. However, certain PIM features are indispensable in your e-commerce store if you want to accurately display your product information. It is not enough to use PIM; there are features that the PIM solution should include to effectively optimize your product data.
SAAS PIM AND ITS ADVANTAGES
As an ecommerce business owner, you may have a wide variety of products that need to be labeled with accurate and detailed information. This will prove to be a cumbersome task without a PIM. However, with PIM you can easily manage your product content across all channels from a central source. In addition, it improves the customer experience by creating a customer-centric structure that increases customer loyalty. It is therefore an indispensable tool for retailers and manufacturers selling products online, provided the correct PIM features are available.
To access these amazing benefits of PIM, your company can subscribe to a SaaS provider ( Software As A Service ) or build a custom PIM. When you choose a SaaS PIM, a license to use the provider's cloud-based software is exchanged for a monthly or annual fee. Therefore, the operating and maintenance costs of accessing great and often customizable PIM features are reduced.
5 PIM FEATURES TO LOOK FOR WHEN CHOOSING A SAAS Provider
Currently, there are several providers of PIM solutions, and they all vary in their deliverables. While they will all make plenty of promises, it's important to distinguish which of the features on offer are most relevant to your business. These are the main PIM features that a SaaS provider should guarantee before you decide to subscribe to their service:
EASY INTEGRATION BETWEEN CHANNELS
One of the most crucial PIM features to look for when choosing a SaaS provider is its clear ability to harmonize data between channels. An effective PIM software should enable seamless interaction between solutions in your AdTech or MarTech stack. For example, PIM integration with ERP or CRM is an integral part of maximizing functionality. Therefore, interoperability is a non-negotiable feature to consider in your decision making.
AUTOMATE RECURRENT ACTIVITIES
Certain activities may need to be repeated often; that is one area PIM is useful. Therefore, your PIM solution must be able to automate repetitive tasks and streamline these actions. Your team can be more productive if they have access to PIM features such as automation. The SaaS PIM should include repetitive actions to give your team enough time to focus on tasks that add value.
EASY TO USE
It would not be beneficial to use PIM software which is always a struggle for end users. A SaaS PIM worth subscribing to is intuitive and easy to implement. PIM features that simplify the user experience improve adoption among the workforce in your organization. Then your business can get the most out of the software, enabling strategies to be implemented and objectives updated.
ACCESS TO CONTENT ANALYTICS
Even if you ignore other PIM features, you should pay close attention to this one. A quality PIM solution should provide a system that allows you to measure and adjust the approaches taken. This would show which actions are yielding optimal results and which others need to be reviewed. Therefore, the SaaS PIM should provide you with analytics that are easy to understand, so you can better observe improvements or declines.
FREEDOM TO CUSTOMIZE
Since many SaaS PIM end users offer a significant degree of flexibility, there is no reason to settle for less. Even the best SaaS PIM will not meet all your specifications, requiring some adjustments such as the user interface and data structure. That's why the customization option is one of the most important PIM features that you should insist on before committing to the subscription fee.
Only about 1% of survey participants felt that e-commerce and PIM integration is not necessary. In other words, a good majority of people are aware of how recording PIM is sacred in their e-commerce business. However, it all depends on access to great PIM features, so you need to select carefully.
