Your product range is diverse and dynamic, the information per product is increasing, you manifest yourself through multiple sales channels in an increasing number of markets. Has your system for the centralization and management of product information grown sufficiently with the development of your Ecommerce business? Or do you leave everything to your suppliers and IT people? Take control into your own hands. Take steps now for a cost-effective selection and effective implementation of a Product Information Management (PIM) system. Then you are ready for later. For optimal management of product information.
Soon? That is to say: the retail landscape after the corona crisis. That certainly does not mean: E-business as usual. No one can predict the total impact of the corona pandemic, but it is certain that consumers will behave differently. Because important securities have been compromised. People will be more careful with spending money first. That hesitant behavior diminishes, but consumers remain critical.
What exactly do I buy at what price?
One question arises in the customer journey stronger than ever: what exactly do I buy and what price do I pay for it? This places high demands on the quality and accuracy of product data and the accessibility and efficiency of the systems that control the management of product information. That is why this is the right time to determine what added value Product Information Management software can add to your Ecommerce activities and which system best suits your processes.
Customers are becoming more product and price conscious, say market researchers and trend watchers. They add that the shock remains for a while. As a result, people spend more time within the safe walls of their home and shop online more often. In China this was already noticeable when the virus had largely been eradicated. When the rapid spike in online shopping had died down due to the hamster rage, long-term online spending was still up about 3% from the pre-corona era. So there are new opportunities in the field of Ecommerce for entrepreneurs who act and innovate in time.
Is your technology for managing product information future-proof?
To capitalize on those opportunities, it is crucial that you use your platform and tools in every way future proof to be. This certainly applies to the technology that you use to manage product information. After all, that is a complex story today. Every product has an increasing amount of data: technical specifications, user manuals, price lists, tutorials, user tips, reviews, comments, you name it. In addition, you use product data within a context of different sales channels, often in multiple countries and languages. With a Product Information Management (PIM) system that is fully geared to your information flows and processes, you offer your customers optimal insight and consistency. You realize enormous efficiency gains within your own organization.
Invest now in PIM - for effective management of product information
If your current platform and data management systems are not sufficiently robust to keep order in the increasing complexity of data flows, investing in PIM is a must. These are important arguments:
- you get maximum control over the management of product information and reduce management costs;
- you increase the quality and effectiveness of the customer journey that takes a more critical look at product / price value in the post-corona era;
- you increase the consistency of product information within your omnichannel strategy;
- you achieve efficiency gains within your organization by automating content and product data feed processes;
- you can respond to market demand much faster with assortment expansions and product innovations;
- you are less dependent on your suppliers / manufacturers and on the platforms on which you operate;
- you are assured that you comply with (international) consumer laws and regulations;
- you reduce the chance of returns by optimizing product data.
Deploying available technology for product information management deserves priority in your Ecommerce strategy. The current range of PIM systems is so diverse that you can optimally tailor the functions and connectivity to your Ecommerce operation and budget. The large price differences are sometimes confusing, but that has everything to do with the underlying technology and the functionalities offered. Selecting the ultimate system for optimal product information management is challenging. The information on PIM.solutions helps you take the right steps.
