The concept of AI & Machine Learning has been around for a long time. For many years, people have been working hard to make computer systems intelligent. Artificial Intelligence is nothing more than feeding systems as much data as possible so that profiles of similar can be created. With these “learning” profiles, data can be enriched with other data to create an intelligent whole. In fact, this is the way human brains work. That is why the term Artificial Intelligence is used. AI & Machine Learning will largely determine the future of data. In PIM systems, AI & Machine Learning is applied to automatically provide new products with the right category, characteristics and generate descriptions and meta data for use in SEO strategies.