Find your way with PIM.solutions
One of the most crucial core processes within Ecommerce? We can be brief about that. That is the complicated logistics surrounding product information. From content creation to dynamic management and distribution, every detail counts for the quality and consistency of the customer journey. The larger and more differentiated your range and the more suppliers and online sales channels, the more complicated the process. Technology lends a helping hand. Excellent product information management software exists. PIM.solutions helps you identify and select the right technology. With relevant information and professional support.
Ecommerce and online marketing are a rewarding and challenging market for software developers and suppliers. Scott Brinker, the mastermind behind chiefmartec.com, charts the development annually. According to his 2020 Marketing Technology Landscape there are currently more than 7,000 different Ecommerce and marketing related software solutions!
Supply of product information management software continues to grow
The so-called Product Information Management software (PIM software) is firmly established within this overwhelming offer. And the amount of product information management software continues to grow. Say it one challenge to keep seeing the forest through the trees is therefore an understatement. That is why we set up PIM.solutions. For example, you can use an objective knowledge and comparison network in the selection and implementation of product information software that supports your specific e-business.
PIM software is not new. With the emergence of Ecommerce multichannel concepts, the need quickly arose for automating data feeds and centralizing product data management. The first serious systems appeared on the market around 2016. Since then, the offer has increased rapidly and the PIM systems have become more versatile and advanced. At the top of the market, we see costly top-of-the-bill solutions that effortlessly handle large product volumes and offer an infinite number of specialist functionalities. In addition, open source solutions exist at the bottom of the market. Practice shows that these are often moderately supported and not future proof to be. In the middle is a wide range of SaaS-based product information software from both long-established and new developers / suppliers.
Advantages of product information management software
Whether it concerns online retail or digital wholesale activities, you cannot ignore PIM software for managing, structuring, enriching and distributing product data. Because you collect and process all data that you import from different sources in one central system, you have more control over your product data. This one system is your traffic point with which you feed all other systems. By using smart product information management software you reduce the chances of error, you guarantee consistent information on all channels you serve and you achieve a lot of efficiency gains. In short, the implementation of the correct product information management software provides these advantages:
- you increase the quality of the customer journey and thus customer satisfaction;
- you realize a consistent brand image on all channels;
- you can adjust data faster and introduce new products (shorter ones) time to market);
- you spend considerably less time managing and enriching product data;
- you increase your turnover and increase your margin.
PIM: more experience, more efficiency, more efficiency
On the one hand, optimizing the customer experience the primary, commercial objective of investing in a PIM system. On the other hand, PIM software 'at the back' provides enormous efficiency gains. You centralize and organize complex inbound and outbound product information flows and improve access to information. At the entrance you ensure optimal connectivity and synchronization with your suppliers and at the exit for efficient distribution to the various platforms, also in multiple languages, if you do international business.
Investing in product information management software offers significantly more benefits depending on the system you choose. But that is also the immediate challenge. Which system fits seamlessly with your ambitions, strategy and Ecommerce / IT infrastructure? Who will work with it within your organization and what knowledge and skills are needed? Which functionalities are nice to have and which are need to have? What about after the kick-off with the operational costs, guarantees on updates and extensions? How do you organize the implementation and how do you include your organization in the new working method? These are essential questions. An investment in a PIM system ranges from a minimum of € 25,000 for a basic solution, to € 1,000,000 for advanced enterprise systems. You do not go overnight overnight.
From information and preselection to implementation
A responsible, profitable and future-proof investment in specialist product information management software starts with insight and knowledge. You can now go to PIM.solutions. The mission of this new, independent information platform is to make the range of product information management software (PIM systems) transparent. To this end, we offer product presentations, reviews and blogs about new, relevant developments. You can make your own comparisons and preselection. The platform also provides direct access to a unique network of independent Ecommerce / IT experts. They guarantee a sharp analysis and independent advice and offer concrete support in making a final selection. From information to selection and support during implementation? Take it with PIM.solutions.
