Focus B2C indicates that this PIM system has specific functionalities aimed at B2C activities. You can think of links for up/cross sell, SEO texts, price management with promotion options, etc. Since B2B companies are increasingly involved in a B2C approach, more and more B2B companies are opting for a generic PIM solution because as B2B and B2C are often combined. When you do your research, look carefully at which functions are available.
Listings in Focus B2C
Focus B2C indicates that this PIM system has specific functionalities aimed at B2C activities. You can think of links for up/cross sell, SEO texts, price management with promotion options, etc. Since B2B companies are increasingly involved in a B2C approach, more and more B2B companies are opting for a generic PIM solution because as B2B and B2C are often combined. When you do your research, look carefully at which functions are available.