Price management is a handy PMDM (Product Master Data Management) function that according to the PIM purists does not belong in a PIM system. But when PIM is mainly used for Ecommerce, a Pricing module is very handy. The price management possibilities in PIM systems are very limited and only with a single solution does it seem like a real Pricing Engine. When Sales and Marketing both work in PIM, it can be useful to house all Ecommerce related prices in the PIM. When Dynamic Pricing is applied, a separate pricing application will continue to be used.
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Price management is a handy PMDM (Product Master Data Management) function that according to the PIM purists does not belong in a PIM system. But when PIM is mainly used for Ecommerce, a Pricing module is very handy. The price management possibilities in PIM systems are very limited and only with a single solution does it seem like a real Pricing Engine. When Sales and Marketing both work in PIM, it can be useful to house all Ecommerce related prices in the PIM. When Dynamic Pricing is applied, a separate pricing application will continue to be used.