Web to Print
Web to Print is a typical marketing function. The function is often explained and applied differently. Whatever interpretation it gets, it is the link between electronic and digital. It may be that the function is used to, for example, create folders through a link with InDesign, but the function is also often used for PDFs. Many companies have PDFs on their website or in their webshop with, for example, instructions for use or diagrams. But the function that is not used much yet is selecting products and having them generated “on the fly” into a brochure or rich quotation in PDF. The latter application is becoming increasingly important as companies' omni-channel approach continues to take shape. In this way, interested parties can still view a brochure, but then with products relevant to them.
Listings in Web to Print
Web to Print is a typical marketing function. The function is often explained and applied differently. Whatever interpretation it gets, it is the link between electronic and digital. It may be that the function is used to, for example, create folders through a link with InDesign, but the function is also often used for PDFs. Many companies have PDFs on their website or in their webshop with, for example, user manuals or diagrams. But the function that is not used much yet is selecting products and having them generated "on the fly" into a brochure or rich quotation in PDF. The latter application is becoming increasingly important as companies' omni-channel approach continues to take shape. In this way, interested parties can still view a brochure, but then with products relevant to them.
