Marketing planner
A marketing planner is a PIM feature that is gaining popularity. Marketing departments are increasingly seeing the usefulness of a PIM system. A marketing planning tool in many companies is still Excel, but of course there are nice integrated functions that can be linked to products and promotions. Thanks to this function, a marketer or sales team has a complete picture of when introductions and promotions are running and this function can also be fully planned. The PIM solutions that have this function often interpret this in their own way. So check seriously if this is important for your choice.
Listings in Marketing planner
A marketing planner is a PIM feature that is gaining popularity. Marketing departments are increasingly seeing the usefulness of a PIM system. A marketing planning tool in many companies is still Excel, but of course there are nice integrated functions that can be linked to products and promotions. Thanks to this function, a marketer or sales team has a complete picture of when introductions and promotions are running and this function can also be fully planned. The PIM solutions that have this function often interpret this in their own way. So check seriously if this is important for your choice.
